They ensure our venues get the support, training and tools they need to create a successful and compliant gaming offering, and that we have a smooth and efficient donations process that delivers maximum benefit back to the community.
Martin Cheer: Chief Executive
Martin has been Chief of Executive of PCL since 2013 and has been involved in the gaming industry since 2005. Martin has over 20 years’ experience in senior management roles and has a background in operations, compliance and risk management. Martin has an MBA from the University of Auckland.
Email: martin@pubcharitylimited.org.nz Phone: 04 382 4437Craig Denny: General Manager
Craig has been General Manager of Pub Charity Limited since 2013 and brings over 20 years of experience in the hospitality and gaming industry. As a former venue operator and manager and now as Christchurch based GM of PCL, Craig leads all aspects of PCL Operations, venue support and technology and is responsible for a significant number of sector initiatives in the areas of player experience and harm prevention and minimisation.
Email: craig@pubcharitylimited.org.nz Phone: 021 772 186Denise Roberts: Senior Manager Operations & Compliance
Denise joined Pub Charity Limited in March 2015. She is an experienced Risk and Compliance Manager who has an extensive commercial background in banking and finance. Denise is a strong advocate of ensuring all of our customers receive a high level of customer service and lead a team of dedicated staff members.
Email: denise@pubcharitylimited.org.nz Phone: 04 382 4413Ashley Kleinsmith: Finance Manager
Ashley is an experienced corporate and SME accountant having practiced in his former homeland of South Africa before moving with his family to New Zealand. Ashley joined Pub Charity Limited in 2017 and now heads the Finance team.
Email: ashleyk@pubcharitylimited.org.nz Phone: 04 382 4416